IDL doles out N150m to distributors

Nigeria’s leader in the wine and spirit segment, lntercontinental Distillers Limited (IDL), makers of Chelsea Dry Gin, recently rewarded customers’ loyalty by giving over N150 million in cash and prize during her annual distributors’ award held in Lagos.

The award ceremony was well attended by distributors from all over the country with Sir Mathew Ugwueze of Blessed Mattex, emerging the overall winner, with a Platinum award worth N7.2 million and a three-tonne truck.

Other platinum award winners were Asizebu Enterprises and Merdian Marketing, both of whichwhich were rewarded with N6.4 million and N5.19 million respectively, alongside a three-tonne truck each.

IDL’s Managing Director, Patrick Anegbe, in his address, acknowledged the hard work and success recorded by the distributors in the previous year despite hard business terrain in Nigeria. He announced that the factory expansion project would be completed and commissioned in September this year.  

He noted that in the previous year, two distributors were caught aiding and abetting the faking and adulteration of their products, saying the culprits were handed over to the police and blacklisted as distributors for the company.

Mr. Innocent Oboh, Head Marketing IDL, said the company’s commitment to remaining the first in the wine and spirit segment will spur the re-launch of some of its brands. “The essence of this is to ensure improved packaging of our products to command more shelf appeal, market acceptance and more importantly satisfy the yearning and aspiration of our valued customers,” he added.

He concluded that asides from the re- launch, consumers could look forward to the introduction of new brands as IDL will expand her market in the new business year.

Other prizes given out at the award include 18 washing machines, 16 double door fridges, 19 deep freezers, 20 generating sets, 3 sets of executive leather chairs alongside various cash rewards.