Thursday, 1 August 2013

IDL sponsors 516th edition of Okere juju Festival


 The Olaraja of Ekere, Ogieboro E.F Esisi has expressed gratitude to the sponsors of this year’s edition of the popular Okere Juju festival, which ended recently.
In a show of appreciation, he presented to Intercontinental Distillers Limited, makers of Eagle Schnapps the framed pictures of the Eleghe masquerade, which makes a rare appearance every 25 years.

The Brand Manager Eagle Schnapps Mr Kingsley Anuebunwa, receiving the gift on behalf of the company said that the society which lets go of its culture will definitely forget its roots, hence the commitment of the brand to the celebration and encouragement of the preservation of our culture through the sponsorship of important festivals such as the Okere Juju.
He said that IDL took the sponsorship a notch higher by sponsoring a draughts competition during the festival, adding that the winners, Marcus Somatsone Martin Patrick and Deby Ogona went home with huge cash sums and other branded items.
The grand finale of the event which was witnessed by over 20,000 spectators was the climax of a 5-week activities, which included the  “Ibi ri bi”(the spiritual cleansing),  “ode gbigba’  (sweeping the arena), “Awerewere” (cleansing ceremony).
The spectators were treated to masquerade displays, and various enactments from the rich history of the Okere people.  Various groups from within the community attired in beautiful colourful native costumes paid homage to the traditional ruler with their motor bikes, drawing the most attention with their biking display.
 Mr David Oki, the community public relations officer said the festival has thrown open many tourism and business opportunities for visitors and indigenes alike.

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